Advertising Branding Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Marketers are one of the main users of personal data in any organisation. Since the introduction of GDPR, marketing professionals must have a thorough understanding of data protection. The penalties for non-compliance are considerable, with fines of up to €20 million or 4 per cent of turnover. The potential for brand and reputational damage is significant.

Build an authentic, enduring brand by becoming known for what you want to be known for - and skyrocket your career.

The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of...

The essential steps you need to take to set your digital strategy and get it right first time

Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime.

THE ULTIMATE DIGITAL MARKETING BOOK gives you everything you need to succeed in business. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Inspiring, in-depth profiles of 80 leading creative directors.