Today, the human race faces a new problem. Thanks to information technology, vast asymmetries of knowledge and power have opened up. Through the screens of our smart devices, corporations and governments know what we're doing, what we're thinking, can predict our next moves and influence our behaviour. We, meanwhile, don't even have the right to know that any of this is going on. As Paul Mason argues in this pyrotechnic new book, all this is intimately connected to the urgent economic, political and moral crises we are living through now.
The third in a series of books in association with the Royal Institution on their world-renowned Christmas Lectures, this time exploring the intriguing pathways of the human brain and the complexities of the mind.
In this essential companion to his bestselling The 80/20 Principle - the radical power law that helped thousands of people achieve more by doing less - Koch illuminates 92 other universal principles and laws to promote the science of success in an increasingly challenging business environment.