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Principles of Marketing

Armstrong, Gary

Brilliant Online Marketing

Blyth, Alex

How To Plan Advertising

Cooper, Alan

Advertising: A Very Short Introduction

Fletcher, Winston (Formerly founder Chai
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Purple Cow

Godin, Seth
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The Icarus Deception: How High Will You Fly?

Godin, Seth
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

Tribes: We need you to lead us

Godin, Seth
The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Holiday, Ryan
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Kirby, Justin
Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.

Principles of Marketing, Global Edition

Kotler, Philip