Advertising Branding

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Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.

Advertising: A Very Short Introduction

Fletcher, Winston (Formerly founder Chai
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Brand Identity Now

Wiedemann, Julius
Features vital strategies for creating and maintaining brand identity. With case studies of projects from around the world, this book examines logos, imagery, and strategic applications involved in each branded project. It features over 150 brand identities from more than 20 countries, including the Obama '08 Election Campaign.

Brilliant Online Marketing

Blyth, Alex

Creative Advertising

Pricken, Mario
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.

Damn Good Advice

Lois, George
An indispensable guide to creative success by the original Mad Man, George Lois.

Guerrilla Advertising 2

Lucas, Gavin
Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

How To Plan Advertising

Cooper, Alan

Ogilvy on Advertising

Ogilvy, David
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Package Design Now!

Kozak, Gisela
Exploring global packaging, this encyclopedic resource, divided into chapters by type, examines the work of top design and branding offices from all around the world. It also includes chapters on material and processes, giving readers a peek at the way packaging is made and designed. It is suitable for design and marketing professionals.

Real Mad Men

Cracknell, Andrew
How true is Mad Men? The reality is much more extraordinary than the hit TV series.