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Brilliant Online Marketing

Blyth, Alex

Baked in

Bogusky, Alex
Takes on the various trends in product innovation as the key to marketing.

The Cold Start Problem : Using Network Effects To Scale Your Product

Chen, Andrew
A transformative guide to growing your business, from one of Silicon Valley's most esteemed investors. Why do some companies grow exponentially? And what can we learn from them? The hardest part of building a business is getting started. When you have just an idea and a handful of customers, growth can seem impossible. This is the cold start problem.

How To Plan Advertising

Cooper, Alan

The Brand Book: An insider's guide to brand building for businesses and organizations

Fielding, Daryl
A no-nonsense guide to the fundamentals of brands and branding

Advertising: A Very Short Introduction

Fletcher, Winston (Formerly founder Chai
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Soled Out: The Golden Age of Sneaker Advertising

Freaker, Sneaker
A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising

The Icarus Deception: How High Will You Fly?

Godin, Seth
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

Tribes : We need you to lead us

Godin, Seth
The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

This is Marketing: You Can't Be Seen Until You Learn To See

Godin, Seth
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Purple Cow

Godin, Seth
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Effective Communication 5th Edition

Harvey, Nicholas
This revised and updated edition of this hugely popular book incorporates all new developments in communication technology and the subsequent challenges and issues presented by today’s fast-changing technological world!