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Advertising Branding

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Advertising

YESHIN, TONY (UNIVERSITY OF GREENWICH)
9781844801602
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
€42.99

Advertising: A Very Short Introduction

Fletcher, Winston (Formerly founder Chai
9780199568925
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
€10.06

Brilliant Online Marketing

Blyth, Alex
9780273737452
€14.53

Creative Advertising

Pricken, Mario
9780500287330
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
€32.99

Damn Good Advice

Lois, George
9780714863481
An indispensable guide to creative success by the original Mad Man, George Lois.
€7.71

Guerrilla Advertising 2

Lucas, Gavin
9781856697477
Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
€28.15

How To Plan Advertising

Cooper, Alan
9780826457400
€60.40

Jim Heimann: 20th Century Alcohol & Tobacco Ads

Heller, Steven
9783836566520
The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of...
€33.56

Ogilvy on Advertising

Ogilvy, David
9781853756153
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
€16.88

Real Mad Men

Cracknell, Andrew
9780857384270
How true is Mad Men? The reality is much more extraordinary than the hit TV series.
€16.77