A transformative guide to growing your business, from one of Silicon Valley's most esteemed investors. Why do some companies grow exponentially? And what can we learn from them? The hardest part of building a business is getting started. When you have just an idea and a handful of customers, growth can seem impossible. This is the cold start problem.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
This revised and updated edition of this hugely popular book incorporates all new developments in communication technology and the subsequent challenges and issues presented by today’s fast-changing technological world!