Data Protection for Marketers : A Practical Guide

Availability: In Stock

ISBN: 9781786050984

Author	Roberts, Steven
Pub Date	22/02/2021
Binding	Paperback
Pages	160
Country	IRL
Dewey	343.08

Publisher: Orpen Press

Quick overview Marketers are one of the main users of personal data in any organisation. Since the introduction of GDPR, marketing professionals must have a thorough understanding of data protection. The penalties for non-compliance are considerable, with fines of up to €20 million or 4 per cent of turnover. The potential for brand and reputational damage is significant.

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