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Mid-century Ads

Heller, Steven
9783836528344
At the height of American consumerism in the 50s and 60s, magazines were flooded with clever campaigns selling everything from girdles to guns. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea'.
€45.44

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Holiday, Ryan
9781781254363
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
€10.45

Principles of Marketing

Kotler, Philip
9781292269566
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
€69.01

Make The Grade Marketing 4th ED

Linehan, Margaret
9780717149827
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
€22.99

Damn Good Advice

Lois, George
9780714863481
An indispensable guide to creative success by the original Mad Man, George Lois.
€11.46

Facebook Marketing

McDonnell, Louise
9781908308993
This book is a guide for business owners and managers of non-profit organisations who want be become more effective at Facebook marketing.
€20.75

Building A Storybrand

Miller, Donald
9781400201839
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
€15.03

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Miller, Donald
9781400217649
Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.
€17.50

Go Luck Yourself: 40 ways to stack the odds in your brand's favour

Nairn, Andy
9780857198884
Andy Nairn provides a series of thought-provoking strategies that will help anyone responsible for building a brand.
€17.13

Retailing in Ireland: Contemporary Perspectives

O'Callaghan, Edmund
9780717152674
A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.
€29.99

Ogilvy on Advertising

Ogilvy, David
9781802794960
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
€12.85

Confessions Of An Advertising Man

Ogilvy, David
9781904915379
€14.77