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The 22 Immutable Laws Of Marketing

Ries, Al
9781861976109
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
€11.62

Data Protection for Marketers : A Practical Guide

Roberts, Steven
9781786050984
Marketers are one of the main users of personal data in any organisation. Since the introduction of GDPR, marketing professionals must have a thorough understanding of data protection. The penalties for non-compliance are considerable, with fines of up to €20 million or 4 per cent of turnover. The potential for brand and reputational damage is significant.
€18.00

Brand it Like Serhant: Stand Out From the Crowd, Build Your Following and Earn More Money

Serhant, Ryan
9781529345834
Build an authentic, enduring brand by becoming known for what you want to be known for - and skyrocket your career.
€19.81

Jim Heimann: 20th Century Alcohol & Tobacco Ads

Silver, Allison
9783836566520
The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of...
€35.03

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Simpson, Craig
9781599185965
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
€16.90

Digital Marketing for Businesses in easy steps

Smith, Jon
9781840788631
€15.10

Mobile Marketing In A Week: Build The Ultimate Mobile Marketing System In Seven Simple Steps

Smith, Nick
9781473607507
Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime.
€10.46

The Ultimate Digital Marketing Book: Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing

Smith, Nick
9781473688414
THE ULTIMATE DIGITAL MARKETING BOOK gives you everything you need to succeed in business. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
€17.50

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Tracy, Brian
9780785288060
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
€13.86

How To Build It: Grow Your Brand

Vinod, Niran
9781529118803
€8.18