A revelatory method that explains how we buy, sell, work and live. For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context - to illuminate the behaviour of businesses and consumers around the globe.
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
As a medical student Niall Tubridy fell in love with neurology. Figuring out how the brain and nervous system signal problems was a form of high stakes detective work and answers could be life-changing.
An Economist BEST BOOK OF THE YEAR As the data economy grows in power, Carissa Veliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it. The moment you check your phone in the morning you are giving away your data.
This remarkable work brings together scientific precision, traditional wisdom, incredible real-life stories and actionable insights to prove once and for all that our own wellbeing and ability to flourish is absolutely within our control.