Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
More outrageous than Julia Phillip's 'You'll Never Eat Lunch in this Town Again', more star-studded than Robert Evans's 'The Kid Stays in the Picture', this is the soul-baring memoir of the record industry's most outspoken - and self-destructive - music mogul.
From the skyscrapers of New York City and the hustle of Marrakech to the foodie haven of Singapore and the natural wonders of Cape Town, discover the worlds 100 best cities to explore.
Takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within.
An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.
A new edition as part of the Faber Social Greatest Hits - books that have taken writing about music in new and exciting directions for the twenty-first century.