Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
A unique, inspiring insight into the leadership principles, beliefs and strategies applied by seven individuals operating in high-performance environments, based on interviews and experiences from the pinnacle of elite sport by performance psychologist Tom Young
When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? What about morale? Or should they go for process improvements first? They pick the problem to work on and, depending on whether their plan makes sense, one of two things happens.
Autumn 2008. The world's finances collapse but one man makes a killing. John Paulson, a softly spoken hedge-fund manager who still took the bus to work, seemed unlikely to stake his career on one big gamble. This title tells the story of the trader John Paulson who predicted the economic crash in 2008 - and made the biggest windfall in history.
In 2006 the US was running out of energy. Then came the Frackers. They solved America's dependence on imported energy and reshuffled international power. This book follows the men who spearheaded one of the greatest energy revolutions in history, and explores just how dangerous fracking really is.