A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment.
From the author of Mastering Civility, a thoroughly researched exploration of the impact and importance of building thriving communities, with actionable steps on how to create them in your work and broader life.
Rebuild is a vital guide to how we reset post-pandemic and build back better. Retail and brand expert Mary Portas argues that over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. Because we don't just want to buy from brands - we want to buy into them.
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
Forming his economic theories in the wake of the Great Depression, John Maynard Keynes argued that a healthy economy depended on the total spending of consumers, business investors and, most importantly, governments too. This graphic guide presents an introduction to one of the most influential economists of the 20th century.
Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.
John Ramsden's fascinating, entertaining history of eleven great poets who made significant contributions to economic theory and practice, from Shelley to Hilaire Belloc and John Ruskin.
In the vein of Phil Knight's SHOE DOG, this is the inside story of the creation of Netflix, one of the world's most successful entertainment companies, from the very first CEO.