Business & Commerce

Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced the world to the influential concept of 'win-win' when it comes to sales.

Discover what they should have taught you about money, finance and investment at school

This revised and updated third edition of MONEY FOR JAM contains everything that someone who is new to the food business in Ireland, Northern Ireland and the UK will need to get started and to keep going - including legislation and registration, labelling and packaging, suppliers and distributors - in an easy-to-read and easy-to-follow format.

An exploration into how copyright has become a tool of unprecedented power and wealth for the few, widening the gap between the richest and poorest in society.

With practical and helpful advice, Caz shows you how to understand every aspect of household expenditure - including emergency funds, sinking funds, cash budgeting, saving and tackling debt - and provides userfriendly charts, trackers and prompts to help you become more mindful of your spending.

This practical introduction to preparing financial statements - both manually and using integrated accounting software like TASBooks and Sage - is written for the revised Accounting Manual and Computerised [5N1348] and Bookkeeping Manual and Computerised [5N1354] modules.

Multi-millionaire & double world record holder Rob Moore reveals the exact philosophy, strategies & tactics you can easily follow to live a time-rich, wealthy & meaningful life, RIGHT NOW, from anywhere in the world, as long as you can get Wi-Fi.

Success is all about spotting opportunities, acting with purpose, and taking advantage. This book will ensure you're flexible, prepared and ready to win, when it counts.

Strategies for Career Success