Business & Commerce

The co-founder of the Apple computer tells his exclusive story for the first time

Create a powerful sales pitch with your CV, using invaluable advice and hundreds of sample CVs to open the door to job offers and interviews.

Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

A unique, inspiring insight into the leadership principles, beliefs and strategies applied by seven individuals operating in high-performance environments, based on interviews and experiences from the pinnacle of elite sport by performance psychologist Tom Young

For the last century, financial crash after financial crash has sent shockwaves through our world. It's time we learned from them.

When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? What about morale? Or should they go for process improvements first? They pick the problem to work on and, depending on whether their plan makes sense, one of two things happens.