Business & Commerce

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.

Forming his economic theories in the wake of the Great Depression, John Maynard Keynes argued that a healthy economy depended on the total spending of consumers, business investors and, most importantly, governments too. This graphic guide presents an introduction to one of the most influential economists of the 20th century.

Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

John Ramsden's fascinating, entertaining history of eleven great poets who made significant contributions to economic theory and practice, from Shelley to Hilaire Belloc and John Ruskin.

In the vein of Phil Knight's SHOE DOG, this is the inside story of the creation of Netflix, one of the world's most successful entertainment companies, from the very first CEO.

Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the worldOs most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst.

The second edition of Qualitative Research focuses on cultivating and bridging theoretical, methodological, and conceptual aspects to provide insight into their interactions in qualitative research. This comprehensive text helps students understand the central concepts, topics, and skills necessary to engage in rigorous, valid, and respectful qualitative research.

How I Built This will offer invaluable insight, direction and advice to entrepreneurs at every point on their entrepreneurial path.

The Franchising Handbook is the essential read for any aspiring franchise owner. With a range of advice from industry experts, seasoned franchisors and established franchisees, it is the complete guide to helping new franchisees make a success of their business.

The Best Jobs in the Music Industry is an essential career guide for those who love music and are exploring different areas beyond the obvious performer route. This second edition includes updates and even more interviews, giving a look at how music jobs have changed and the long-term impacts of COVID-19 on the music industry.