Cage Kings: How an Unlikely Group of Moguls, Champions and Hustlers Transformed the UFC into a $10 Billion Industry
Availability: Out of Stock
ISBN: 9781529103717
Author | Thomsen, Michael |
Pub Date | 15/06/2023 |
Binding | Trade PB |
Pages | 448 |
Country | GBR |
Dewey | 796.815 |
Quick overview A rollicking behind-the-scenes account of one of the most spectacular upsets in American sports history, Cage Kings follows the desperate fighters, audacious promoters, fanboy bloggers, fatherly trainers, philosophical announcers, hustling sponsors, and three improbable twentysomething corporate titans on a darkly comic odyssey to normalize a new level of brutality in American pop culture-and make a fortune doing so. Stylishly written and poignantly observed, the book offers a provocative look at how the hollowing out of the American dream over the past three decades and the violence endemic to modern capitalism left us ready to embrace a sport like cage fighting.