Describes how Helvetica and Comic Sans took over the world; why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco; the pivotal moment when fonts left the world of Letraset and were loaded onto computers; and more.
One of the top ten greatest doctors in the world looks at the lowly checklist, and how this simple idea - which is free to reproduce - will revolutionise the way we approach problems, and help save lives. Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people.
From the international bestselling author of Better, Complications and The Checklist Manifesto and Reith Lecturer 2014, a revolutionary and emotionally searing account of death, dying and medicine.
Suitable for those with an interest in conquest, self-defense, wealth, power or simply being an educated spectator, this book teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.
Drawn from 3,000 years of the history of power, this guide helps readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way.