Laurence King Publishing

A one-stop handbook for architecture students. First edition was 2015. Authors are architects. They both teach at the Dublin School of Architecture, Technological University Dublin.

Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.