Cengage Learning Emea

A Caldecott Honor-winning illustrator teams up with a witty storyteller for this hilarious pirate adventure starring a little boy who joins Braid Beard's crew on a fantastic voyage. Full color.

This text explains the mathematical and statistical applications relevant to modern financial instruments and risk management techniques. It progresses at a comfortable pace for those with less mathematical expertise yet reaches a high level of analysis for the more experienced.

Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.