McGraw-Hill Education - Europe

Launching a new business requires investment capital, but raising it is often seen as a hit-or-miss process. This book offers insight into the thought processes of professional investors. It reveals how venture capitalists structure financing for a company, what they look for in a business plan, how they value a business.

Provides an introduction to the field of psychology, from its origins to the present, and shows the contribution of psychology to understanding human behaviour and experience. This book introduces students to the five core conceptual frameworks (or approaches) to psychology: biological; behaviourist; cognitive; psychodynamic; and humanistic.

Explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty lessons and inspirational anecdotes from prominent athletes, this book helps you learn the same techniques and exercises the author uses to help elite athletes build mental "muscle."

Presents the advanced techniques, productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer. This title includes hunger - the code of integrity for displaying a heroic physique, and the science of productive bodybuilding exercise - Mentzer's fail-safe principles for building maximum size and strength.

The bestselling guide to buying stocks, from the founder of Investor's Business Daily-now completely revised and updated

Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the worldOs most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst.

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.