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Armstrong, Steven
The Internet reaches millions of people every minute, providing ready access to a technically literate and wealthy consumer market. This text aims to dispel some of the myths surrounding internet advertising and shows how to make the most of this potentially lucrative avenue of promotion.

How to Pass Advanced Aptitude Tests: Assess Your Potential and Analyse Your Career Options with Graduate and Managerial Level Psychometric Tests

Barrett, Jim
The use of tests as part of job selection and assessment procedures has now become routine. Most candidates can expect to face a battery of tests, including those which identify a person's aptitude for a particular job. This title familiarise you with the types of test you may face so that through practice you improves your scores.

Great Answers to Tough Career Dilemmas: Test Your Aptitude, Be Inspired and Discover Your Ideal Career

Bryon, Mike
Whether you are entering or re-entering the job market, it can be a daunting prospect filled with self-doubt, a lack of knowledge and confusion. This title helps you to overcome these setbacks by finding out which jobs you are suited for and providing information on how to get there.

IQ and Aptitude Tests: Assess Your Verbal, Numerical and Spatial Reasoning Skills

Carter, Philip (Author)
An aptitude test is designed to measure the potential for achievement in an individual, whilst an IQ test is a standardized test designed to measure intelligence. This title contains over 350 practice questions together with answers, explanations and a guide to assessing performance.

How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection

Cheverton, Peter
A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.

Artificial Intelligence for Learning

Clark, Donald
Critically assess the impact of artificial intelligence on the L&D function and understand how to use it to improve learning in the workplace.

the invisible customer

Clegg, Brian
This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

Daffy, Chris
Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.

Confident Data Skills: How to Work with Data and Futureproof Your Career (Confident Series)

Eremenko, Kirill
Understand the basics of data - how to collect, analyse, present and apply it - and give your career a valuable, cutting-edge boost with this engaging and easy-to-read beginner's guide.


Grigg, Joanna
Designed to show readers what the world of work is really like, this book covers a variety of careers, from working as a cabin assistant onboard a ship to being a technical writer. Also included are clues on how to get started, particularly for those pursuing a career using a foreign language.

Accounting for Non-Accountants

Horner, David
Learn how to navigate the maze of accounting concepts and financial terms with this guide to the basics of financial and management accounting.

New Strategic Brand Management

Kapferer, Jean-Noel
A reference source for senior strategists, positioning professionals and postgraduate students. It builds on impressive reputation and keeps the book at the forefront of strategic brand thinking.