Data Culture: How to Succeed with Digital Transformation and Artificial Intelligence

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.


Alex Vail took a sabbatical from his job on the board of one of the country's leading manufacturers to conduct several research projects, including the largest ever study into the UK's corporate AI capabilities. In total, he surveyed 234 senior leaders and interviewed 92 executives from FTSE350 companies to identify why digital transformations succeed or fail; the data dependency of organisations; and their levels of data literacy at senior levels. What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, that will guarantee successful data transformations.


This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.