Business & Commerce

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike?

Shows readers how to experiment and capitalise on unexpected discoveries in order to find innovative ways of doing business.

Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives and for anyone who wants a working life that feels aligned with who they truly are.