Business & Commerce

In Basic AI leading futurist David L. Shrier explains how generative AI works, where it's heading and how it will impact on everyday life and work.

Basic Space Innovation explores the dawn of a new era in business, driven by the groundbreaking advancements in space technology that are set to redefine our future.

The rise, fall, and revival of the Caesar of Silicon Valley. Elon Musk famously leads his companies from a bully pulpit, cutting through red tape whenever possible with little regard for the fallout.

Full of practical tips, exercises and summaries, this book continues to be a masterclass in qualitative research for students and researchers across the social sciences and beyond.

A guide to the world's number 1 footwear and apparel brand, aimed at sneaker fans and fashion lovers.

A compact volume on the most fashion sportwear brand - a must-have for all sneaker fans and lovers of street style.

Practical, funny, implementable advice and stories that will help you understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to be a badass all the time.

You Are a Badass at Making Money is THE in-depth, step-by-step guide to overcoming your blocks, pushing past your fears and starting to make some serious money.

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike?