Business & Commerce

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change.

An essential guide to thinking strategically in a complex, ever-changing world.

The iconic bestseller about knowing when to quit and when to persevere. Seth Godin proves that winners are really just the best quitters.

Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. This book shows you: Why a T-shirt that claims it is '100% organic cotton' may be in fact no such thing; and, Why it's good to buy tulips from Kenya and wine from France.

Bestselling author of Emotional Intelligence Daniel Goleman and co-author Cary Cherniss reveal practical methods for applying the principles of EI to enter an optimal state of high performance, offering a roadmap to being at your best, every day.

From a top economist, the real explanation for why recessions start, how long they last, and how to avoid them in the first place.