Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
THE CUSTOMER IS THE PLANET explains the why, what, so what, of the problem or opportunity in each key area of sustainability; followed by deep expertise, knowledge and guidance that grows awareness, increases desire to change, and equips the reader to take action, measure, report and improve.
A few years ago, Sean Quinn was ranked among the two hundred richest people in the world, with a personal fortune of some $6 billion. Today he is bust, and his businesses have been taken from him. How did it all happen?