Business & Commerce

Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

A unique, inspiring insight into the leadership principles, beliefs and strategies applied by seven individuals operating in high-performance environments, based on interviews and experiences from the pinnacle of elite sport by performance psychologist Tom Young

Selling is a magnificently rewarding and exciting profession. It is, however, more than a career. It is a way of life?constantly changing and always demanding your best. In Ziglar on Selling, you'll discover the kind of person you are is the most essential facet in building a successful professional sales career. You've got to be before you can do.

You know what went wrong. This is the untold story of what went right.

A bold, accessible pamphlet on the global wealth-tax movement that is shaking up capitalism, from one of the most influential economists in the world.

In the 10th Anniversary edition of this No.1 Best Selling property book, experienced property investor Simon Zutshi will share with you some of the secrets behind his Property Mastermind Programme, so that you can learn how to build a property portfolio and replace your income, using other people's time, money and experience.