BOOKS ARE MY BAG was launched to the bookselling and publishing industry in April 2013 at The London Book Fair. Since then, it has recruited well over 100 high profile UK and Irish and international authors, broadcasters, models, sports stars, actors, politicians, chefs, journalists and comedians – all willing to lend their image to the campaign, to be photographed with the iconic canvas bag which has been designed as the centrepiece for the movement.
The BOOKS ARE MY BAG bag carries a simple and powerful message allowing readers to display their love and support for local bookshops while encouraging others to do so. Over a quarter of a million bags were distributed from 14th September to Christmas at over 1,800 chain and independent bookshops from across the UK & Ireland.
Tracey Emin is a notable and prolific British artist recognized for her place in the Young British Artists movement of the 1990s, and in particular for her provocative and controversial works such as Everyone I have ever slept with 1963-1995 and My Bed, which was on display at London's Tate Modern gallery as part of her nomination for the Turner Prize in 1999.