Navigation

Make The Grade Marketing 4th ED

Availability: In Stock
ISBN: 9780717149827
AuthorLinehan, Margaret
Pub Date01/08/2011
BindingPaperback
Pages243
CountryIRL
Dewey658.8
SeriesMake That Grade
Publisher: Gill
Quick overview An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
€22.99

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. *New to this edition: * Impact of the economic downturn on pricing * New technology for marketing information and research * Impact of online distribution * New methods of marketing communications * New case studies at the end of each chapter * Presented with clearly defined learning objectives and revision questions at the end of each chapter. * Written with a clear focus on the learner. SUITABLE FOR * Students taking a marketing module as part of a degree or diploma programme. * Students taking Marketing Institute of Ireland exams. * Students taking marketing modules at FETAC Level 6.

*
*
*
Product description

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. *New to this edition: * Impact of the economic downturn on pricing * New technology for marketing information and research * Impact of online distribution * New methods of marketing communications * New case studies at the end of each chapter * Presented with clearly defined learning objectives and revision questions at the end of each chapter. * Written with a clear focus on the learner. SUITABLE FOR * Students taking a marketing module as part of a degree or diploma programme. * Students taking Marketing Institute of Ireland exams. * Students taking marketing modules at FETAC Level 6.

Customers who bought this item also bought

Essentials of Irish Business Law 7th Edition

Keenan, Aine
9781916019980
Updated 7th edition of this bestselling legal textbook which examines the principles of Irish law as they affect commercial transactions. This edition incorporates all major legislative and case law changes since 2012.
€42.99

Social Care Learning From Practice

Howard, Noel
9780717159697
Written by social care workers, this unique multi-contributory book draws on insightful stories of practice to discuss the key issues that impact on social care today.
€31.99

Imbolg

Medbh, Maighread
9781851322473
Time plays a major role in Imbolg, Maighread Medbh's eighth book of poetry. Change & choice with their shadows, doubt & fear inhabit the book in differing forms, but sensual pleasure is always in the frame with an abiding element of play. Her 'Lockdown Diary', from March /April 2020, encompasses 50 days of meditations on the first Covid-19 lockdown
€27.48