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Green Business Strategy Hbs

Availability: In Stock
ISBN: 9781422121085
AuthorHarvard Business School Press
Pub Date01/11/2007
BindingPaperback
Pages204
CountryUSA
Dewey658.4083
SeriesHarvard Business Review
Quick overview Green Business Strategy is no longer an option; the future depends on it. This collection gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
€17.49

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

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Product description

Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.