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SERVICES MARKETING

SERVICES MARKETING
Our Price: €72.80
ISBN/EAN9780273756064
Stock: 0
Publisher: FINANCIAL TIMES MANAGEMEN
Pub. Date: December 13 2011
Author: LOVELOCK, CHRISTOPHER H.
Format: Paperback
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<STRONG>For undergraduate courses in Service Marketing</STRONG> <P></P><P><BR></P><P>This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.</P><P> </P><P>The fundamentals of services marketing presented in a strategic marketing framework.</P><P> </P><P>Organized around a <B>strategic marketing framework</B> <I>Services Marketing</I> provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.</P><P> </P><P>The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.</P>
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