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Quick Win Public Relations

Quick Win Public Relations
QUICK WIN PUBLIC RELATIONS is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises.
Our Price: €14.31
ISBN/EAN9781781191224
Stock: 0
Publisher: Oak Tree Press
Pub. Date: January 31 2014
Author: Hora, Kevin
Format: Paperback
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The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. Engaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; Practical PR Skills focuses on the essential writing skills that form every practitioner's basic armoury - press releases, holding statements, feature articles, photograph captions and speeches; Engaging Online has become vital to the success of any organisation's communications, and this section provides a practical guide to different types of social media.
PR Excellence takes you on a whistlestop tour of advance strategies: reputation management, implementing corporate social responsibility, lobbying, activism, issues and crises management.
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