This site requires cookies for account access and purchasing. It looks like cookies are disabled in your browser. To find out more about our cookie usage policy click here then to find out about changing your browser cookie settings click here (This link opens in a window).

This site requires cookies for account access and purchasing. You can review our use of cookies in our Cookie Policy, or Accept and Close this bar now.

This site requires cookies for account access and purchasing. It looks like cookies are disabled in your browser. To find out more about our cookie usage policy click here then to find out about changing your browser cookie settings click here (This link opens in a window).

This site requires cookies for account access and purchasing. You can review our use of cookies in our Cookie Policy, or Accept and Close this bar now.

Real Mad Men

Real Mad Men
How true is Mad Men? The reality is much more extraordinary than the hit TV series.
Our Price: €16.52
ISBN/EAN9780857384270
Stock: 4
Publisher: Quercus Publishing
Pub. Date: August 4 2011
Author: Cracknell, Andrew
Format: Hardback
Save wishlist

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
No recommended products at the moment.
No recommended products at the moment.