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Secrets of the Moneylab

Secrets of the Moneylab
Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
Our Price: €14.57
ISBN/EAN9780670919451
Stock: 1
Publisher: Penguin Books Ltd
Pub. Date: August 4 2011
Author: Chen, Kay-Yut
Format: Paperback
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Sensational books like "Freakonomics" have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? "Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs "Secrets of the Moneylab" with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
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