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ESSENCE OF CONSUMER BEHAVIOUR

ESSENCE OF CONSUMER BEHAVIOUR
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for doing so.
Our Price: €24.99
Retail Price€86.59
ISBN/EAN9780135731222
Stock: 1
Publisher: Pearson Education (US)
Pub. Date: May 27 1997
Author: BLYTHE, JIM
Format: Paperback
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A user-friendly, readable and concise introduction to the subject of consumer behaviour.
No recommended products at the moment.
No recommended products at the moment.